Commercialize in the U.S. with clarity, speed, and confidence.
We help Indian pharma leaders launch and grow products in the United States—whether your team is in the U.S. or outside of the U.S.
We understand that entry and sustainability in the U.S. market is expensive and complex: customers, access, compliance, channels, and execution expectations. We provide an affordable and simplified decision-making matrix, while delivering operator-level support including marketing strategy, sales and implementation.
WE help YOU commercialize in the United States—without needing a large U.S. footprint.”
Aligned to your business values—delivered for U.S. performance.
Relationship-collaboration, partnership, senior level engagement… only
Competitive pricing along with justification – growing with you over time
Transparency - clear communication and decision-ready recommendations
Fast execution with accountable owners
IST-friendly working cadence and documentation
Outcomes development and analysis
Deliver on what’s promised
ADAPT - (AI Data Analytics, Proof and Testing) - AI process development and critical human intervention ensuring strategic balance with real world experience.
Independent Contractor Broker Strategies, Sales and Implementation
Assistance organizing acquisitions, mergers, licensing in the US
Pharmacies & wholesalers
Pharma & biotech companies
Patient Service organizations
Life Science Agencies
Sales, Tactical Development & Implementation
Messaging, omnichannel, field enablement, measurement
Website, Social (e.g., LinkedIn) development and/or revitalization
Corporate branding
Pharma customer & prospect database development and/or management
Outbound sales, digital engagement & content development
Direct customer engagement - decision makers & referrals
Launch & Demand Growth Marketing Execution
Messaging, omnichannel, field enablement, measurement
Commercial Strategy & U.S. Go-to-Market
Target customers (HCP/payer/patient), positioning, segmentation, channel choices
Access & Patient Support Program Enablement
Practical support models, affordability concepts, specialty journeys
Patient support program individualized design, strategy, tactics
Full Audit: Full analysis of your current Patient Support Program
Retail and Health Systems
Health systems engagement strategy and tactical approach
Strategic and Tactical Audit
Market based analysis; real-time POV
Leadership Team
Our Founders
Robert Britting Sr. MBA
Robert Britting Sr., MBA, is a seasoned pharmaceutical industry leader with decades of experience driving commercial strategy, brand growth, and global healthcare impact. His career spans pharmaceuticals, biotechnology, diagnostics, and healthcare services, where he has played a key role in the development, launch, and long-term success of life-changing therapies. Known for his disciplined, operator-led approach, Robert brings strategic clarity and executional rigor to complex commercial challenges. Robert is AI Certified.
Beyond corporate leadership, Robert is recognized for his commitment to ethical leadership and humanitarian impact. He was nominated for the Humanitarian Award by the Healthcare Marketers Exchange for his work in Uganda supporting maternal health initiatives focused on the survival of pregnant women and their unborn children through medical education programs—underscoring his belief that healthcare leadership extends beyond business outcomes. More recently, Robert was voted as Top 100 Innovators in the US.
Robert’s expertise includes U.S. and international pricing strategy across Europe, Asia, and South America; go-to-market planning; marketing and sales strategy; and new business development. He has led more than 30 brand launches and relaunches, supporting organizations through critical growth phases and helping products achieve sustained market leadership.
An accomplished entrepreneur and innovator, Robert founded and led a $36 million hybrid pharmacy and prescription benefit manager, overseeing 58 operating units and a team of 55+ professionals. He is also the founder of DiseaseHQ.com, the first comprehensive rare disease resource in the United States, supporting both patients and healthcare professionals. Endorsed by more than 500 senior industry leaders, Robert brings a rare blend of strategic insight and operational excellence to USAIndian Pharmaceutical Alliance.
Dr. Robert Britting Jr. PhD, MBA
Dr. Robert Britting, PhD, MBA, is a distinguished leader with a recognized background in the pharmaceutical industry, where he has focused on empowering decision-makers to drive innovation and sustainable growth. He led teams supporting blockbuster innovations for Top 10 pharma companies and led a franchise team for one of the largest generic compaines in the world. His expertise spans strategic leadership, organizational culture, and the advancement of business practices that support long-term success in a competitive healthcare landscape. He has spent 23 years in the pharma business and has been responsible for over $1billion in growth for large and mid-size pharmaceutical companies.
In addition to his corporate achievements, Dr. Britting served as Mayor of Hillsborough Township in 2024, guiding the community with the same vision and dedication he brings to his professional work. His unique blend of scientific knowledge, business acumen, and public service experience positions him as a dynamic and impactful leader.
Dr. Robert J. Britting Jr., PhD, MBA, was honored with the Distinguished Worldwide Humanitarian Award in 2026 in recognition of his sustained commitment to community service, transparent governance, and people-first leadership that has positively impacted residents at both the local and broader humanitarian levels. In the same year, he was inducted into Marquis Who’s Who Top Professionals of the Year, acknowledging his distinguished career, civic leadership, and enduring contributions to public service, organizational excellence, and community advancement. Through both his industry contributions and civic leadership, Dr. Britting continues to shape the future of healthcare and community development.
Vivek Rao
Vivek Rao specializes in helping Indian companies navigate the complexities of the U.S. business environment, from regulatory compliance to market positioning. Drawing on his global perspective and local market insight, he has guided both startups and established firms toward sustainable growth in America. He believes integrating Indian businesses into the U.S. economy strengthens trade, fosters innovation, and deepens cultural understanding.
Rao, a Hillsborough, New Jersey resident since 1997, is a seasoned business leader with deep expertise in strategic growth, operations, and cross-border commerce. Appointed as the township’s Community Engagement Advisor, he has played a key role in fostering connections between Hillsborough’s growing South Asian population and the broader community. Deeply rooted in the Indian community, Vivek has been a strong advocate for cultural exchange, economic empowerment, and inclusivity.
In his local leadership role, Vivek works closely with local leaders to promote diversity, encourage civic participation, and ensure all cultural communities feel represented. His appointment reflects Hillsborough’s recognition of the importance of cross-cultural dialogue and the value of his leadership in building unity. Through his vision and dedication, Vivek continues to build economic bridges that connect cultures, strengthen communities, and create lasting prosperity.